The right timing can be related not to the clock face, but to you getting in first with the latest news (content that will engage instantly at the time it is read/seen) and how important it is to your target audience. If you were in London, you would post Monday through Friday Greenwich Mean Time if in Dubai, Sunday to Thursday, 8AM to 1PM and 4PM to 7PM. If you are looking for a range of opportunities in your home country and/or specific location, however, you should post according to the typical business schedule in your area, such as Monday through Friday, 9 to 5 Eastern Time. This means people are at work and on social media 24/7/365. This is why knowledge of your target audience is crucial when finding the best time to post on LinkedIn, or on any social media site. If your audience is entrepreneurs, for instance, “business hours” may be spread throughout the whole day- starting early and going late. Having said that, business days and business hours mean different things to different people all over the world. This is why you want to give some thought to your strategy and find the best time to post on LinkedIn.Īs you begin, remember that LinkedIn is a business-oriented social networking site, so you can logically assume that your highest level of activity should be on business days, and during business hours. If you are going to the effort of creating compelling content, or even sharing content in the first place, you want it to have maximum exposure. Post at the wrong time, and your carefully crafted content won’t reach as many users as it could. The best time to post on LinkedIn is important to know, especially if you are using LinkedIn for business purposes whether you are focusing on building credibility with your audience or if you are focusing on lead generation.
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